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The benefits of fresh dog food

Tuesday, May 08, 2018
By Dan Massey

Dog Eating Fresh Food

We all know why we should be eating fresh food, but what about our dogs? Human diets have undergone a healthy makeover, yet many of our dogs are still chowing down on crunchy kibble full of ingredients we can’t pronounce, risky fad diets like raw, and processed wet foods.  What is enough to convince us to rethink our dog’s diets and make the switch? Besides our basic understanding of fresh foods being “better” than processed foods, here are some of the proven benefits of a fresh dog food diet.

1. More energy.

Over-processed diets (such as kibble, packaged wet food, freeze-dried) can be hard for a dog’s digestive system to truly break down and glean nutrients from, which means a lot of food goes in one end and out the other. Fresh ingredients are more digestible, which enables your dog’s body to absorb more energy from the food they’re eating. This gives your dog more readily available energy to use when needed. You’ll notice a perkier pup with more endurance for longer walks, hikes, and play time at the park!

2. Shinier coats.

Healthy oils are an essential part of any fresh dog food diet, and these fats quickly turn a dull coat glossy. Fresh dog food diets such as NomNomNow contain a blend of oils that have many health benefits, with a shiny, soft coat simply being a positive side effect! 

3. Healthier skin.

If your dog suffers from allergies or any type of skin condition, you’ve likely heard fresh food pitched as a natural remedy. Nutrients such as zinc, B Vitamins, and fatty acids present in fresh dog food diets help soothe and treat many skin conditions in dogs, and are far more powerful when pulled from whole ingredients, rather than simply supplied as synthetic supplements added to another type of diet. This benefit can typically be seen in as little as a month on a fresh dog food diet!

3. Brighter, healthier eyes.

Vitamin A is plentiful in fresh dog food diets and easy for our pups to use. Silly as it sounds, brighter eyes are a commonly-reported benefit of fresh dog food, and speak to better eye health under the surface. Vitamin A is plentiful in kale, sweet potatoes, carrots, and spinach. A good rule of thumb? Look for colorful veggies in a fresh diet to supply the richest vitamins!

4. Less waste, and firmer stools.

Many processed foods add an excessive amount of fiber, as fiber sources are often cheaper ingredients (basically any non-protein sources supply fiber). While fiber is important, the truth is, you can have too much of a good thing…At a certain point, too much fiber means your dog’s body is too busy breaking it down to absorb other nutrients from the food. In the long-run, this may lead to colon cancer or other digestive tract-related illnesses. With a balanced fresh diet, fiber only comes from natural sources and never reaches the dangerous 10% crude fiber ranges of processed foods. This means your dog can actually use more of what they are eating; less of the food simply passes through. On a fresh dog food diet, your pet’s stools will appear smaller, and firmer! Making pick-up time a bit easier…

5. Fewer trips to the vet.

The rich vitamins that come from fresh vegetables (Vitamin A, C), and freshly-cooked meats (zinc), help keep your dog’s immune system up. Immune system maintenance helps your dog feel better every day, but it also means fewer trips to the vet. Dogs with chronic conditions such as allergies, skin irritation, or sensitive tummies also find relief on a fresh dog food diet (free of the artificial additives that cause these conditions) and report fewer costly vet visits (think of all the squeaky balls you could buy with the money you’ll save…).

6. Quality of life.

You enjoy your meals, so why shouldn’t your best friend? Amongst all the benefits of fresh dog food, perhaps the greatest is the joy we feel every time we put real food in the bow and watch their excitement in devouring it! Nourishing those you love is one of the greatest responsibilities we get to have, and there’s no better feeling than watching our dogs dig into something we know is healthy (and delicious) for them.

7. Peace of mind.

Never wonder what’s in your dog food again– see whole ingredients, that are 100% fresh, and feel comfortable knowing that no artificial ingredients, preservatives, chemicals, or fillers are in your dog’s bowl. Perhaps the peace of mind is the greatest benefit of all! 


NomNomNow has been voted one of the best dog food options by for its high-quality protein and balanced nutrition.

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