We never mass produce and freeze inventory, only to ship you product that's been stored for an unknown period of time. Instead, we're proud to say we order whole food ingredients and prepare fresh meals for your pet's specific needs just days before delivery.

Our recipes are formulated to be nutritionally balanced by Dr. Justin Shmalberg who is a practicing veterinarian, a professor of veterinary medicine, and one of less than 100 board-certified veterinary nutritionists in the country to complete years of specialized education and training in the field.

We only use whole food ingredients that are sourced in the USA and USDA approved for human consumption. Refer to our dog and cat recipe pages for the ingredients included in each one.

The NomNomNutrient Mix is developed by Dr. Justin Shmalberg to ensure meals are completely balanced. Each recipe includes a custom mixture of Vitamin D, Vitamin E, Vitamin B1, Vitamin B2, Vitamin B12, Iron, Iodine, Zinc, Selenium, Copper, Manganese, Choline, and Taurine to work hand-in-hand with each whole food ingredient. Vitamin A is also included in our recipes for cats. Learn more.

Our recipes meet or exceed standards set by AAFCO's Dog and Cat Food Nutrient Profiles for all life stages.

Every meal is prepared fresh in kitchen facilities we own and operate in Nashville, Tennessee and the San Francisco Bay Area.

We never outsource your pet's nurition to third parties. We believe in taking care of each step of the process so we can inspect every ingredient, rigorously test for safety, and provide only the highest quality meals from small made to-order batches.

Yes! Try our Variety Pack for Dogs or Variety Pack for Cats so your pet can sample all our fresh food recipes.

As meal plans are customized just for your pet's individual needs, prices depend on a couple of factors including your pet's age, weight, and activity level. We also provide cost savings for less frequent deliveries and offer a multi-pet discount as a thank you for opening your home to more than one pet. Get your personalized quote.

If you're interested in portion and cost saving options, please reach out to [email protected] or (415) 991-0669 and we'll be happy to help create a customized plan for you.

We offer free shipping across the 48 contiguous states. Every order is freshly prepared just days before arrival and contains individually portioned meals made for your pet's needs. We ship on a regular basis so your pet never runs out of their healthy food and you have the flexibility to choose between convenient deliveries every week, every 2 weeks, or every 4 weeks.

In an effort to reduce our carbon footprint—our boxes, meal packs, and premium insulating liners are all either recyclable or made from recycled materials and are designed to keep your pet's meals fresh in transit.

You can manage deliveries and skip upcoming orders in your account. To cancel your pet's fresh food subscription, you can complete the process here.

We are not able to accept returns since our fresh, made-to-order meals are perishable. But if you don't see the difference a fresh diet can make after 30 days of your pet eating NomNomNow, we will buy your pet's next diet (up to $40 with proof of receipt). That's our Care-Grade Guarantee!

After signing up, you'll have the options in your account to receive multiple recipes in each delivery for a flat $5 per order or to automatically rotate between recipes each delivery at no additional charge.

Every meal is pre-portioned using an algorithm developed by veterinarian and board-certified veterinary nutritionist, Dr. Justin Shmalberg, based on the most recent research in veterinary nutrition. We tailor for weight loss or weight gain goals and take into account your pet's age, weight, and activity level to determine their approximate metabolism and caloric needs.

But, as every pet is unique, please keep an eye on how they're doing and let us know if they experience any unwanted weight gain or loss. Our knowledgeable team is always happy to work with you to adjust your pet's portions.

We don't currently offer prescription diets for dogs or cats, but our team is happy to discuss your pet's needs and work directly with Dr. Justin Shmalberg to see if NomNomNow might be the right fit. We always recommend consulting with your veterinarian as they have you pet's full medical history and best understand their specific needs.

Unless you consult with a board-certified veterinary nutritionist, it's hard to know if your pet is getting the exact nutrients they need.

All our recipes are expert-formulated by veterinarian and board-certified veterinary nutritionist, Dr. Justin Shmalberg, to be perfectly balanced. No need for you to put in the extra time, effort, or research. Additionally, our individually-portioned meals help ensure you're always feeding the right amount without any guessing, scooping, or measuring.