Our Food


  What does NomNomNow mean by "fresh"?

We never mass produce and freeze inventory, only to ship you product that's been stored for an unknown period of time. Instead, we're proud to say we order whole food ingredients and prepare fresh meals for your pet's specific needs just days before delivery.

  Who formulates your recipes?

Our recipes are formulated to be nutritionally balanced by Dr. Justin Shmalberg who is a practicing veterinarian, a professor of veterinary medicine, and one of less than 100 board-certified veterinary nutritionists in the country to complete years of specialized education and training in the field.

  What ingredients do you use and what's in the NomNomNutrient Mix?

We only use whole food ingredients that are sourced in the USA and USDA approved for human consumption. Refer to our dog and cat recipe pages for the ingredients included in each one.

The NomNomNutrient Mix is developed by Dr. Justin Shmalberg to ensure meals are completely balanced. Each recipe includes a custom mixture of Vitamin D, Vitamin E, Vitamin B1, Vitamin B2, Vitamin B12, Iron, Iodine, Zinc, Selenium, Copper, Manganese, Choline, and Taurine to work hand-in-hand with each whole food ingredient. Vitamin A is also included in our recipes for cats. Learn more.

  Does your food meet AAFCO standards?

Our recipes not only meet, but actually exceed standards set by AAFCO's Dog and Cat Food Nutrient Profiles for all life stages.

  Where is your fresh food made?

Every meal is prepared fresh in kitchen facilities we own and operate in Nashville, Tennessee and the San Francisco Bay Area.

We never outsource your pet's nurition to third parties. We believe in taking care of each step of the process so we can inspect every ingredient, rigorously test for safety, and provide only the highest quality meals from small made to-order batches.

  Do you provide samples of your fresh food?

Yes! Try our Variety Pack for Dogs or Variety Pack for Cats so your pet can sample all our fresh food recipes.

How It Works


  How much does it cost to feed my pet fresh food?

As meal plans are customized just for your pet's individual needs, prices depend on a couple of factors including your pet's age, weight, and activity level. We also provide cost savings for less frequent deliveries and offer a multi-pet discount as a thank you for opening your home to more than one pet. Get your personalized quote.

If you're interested in portion and cost saving options, please reach out to [email protected] or (415) 991-0669 and we'll be happy to help create a customized plan for you.

  How do shipments work and is your packaging environmentally friendly?

We offer free shipping across the 48 contiguous states. Every order is freshly prepared just days before arrival and contains individually portioned meals made for your pet's needs. We ship on a regular basis so your pet never runs out of their healthy food and you have the flexibility to choose between convenient deliveries every week, every 2 weeks, or every 4 weeks.

In an effort to reduce our carbon footprint—our boxes, meal packs, and premium insulating liners are all either recyclable or made from recycled materials and are designed to keep your pet's meals fresh in transit.

  Can I skip orders or cancel my subscription?

You can manage deliveries and skip upcoming orders in your account. To cancel your pet's fresh food subscription, you can complete the process here.

  What is your return policy?

We are not able to accept returns since our fresh, made-to-order meals are perishable. But if you don't see the difference a fresh diet can make after 30 days of your pet eating NomNomNow, we will buy your pet's next diet (up to $40 with proof of receipt). That's our Care-Grade Guarantee!

  What are the perks to being a NomNomNow subscriber?

In addition to seeing the health benefits a fresh diet provides, NomNomNom subscribers:

  • Save by subscribing to a personalized meal plan instead of purchasing standard-sized Variety Packs.
  • Get early access to new recipes, treats, supplements and other wellness products.
  • Enjoy special surprises in deliveries from time to time.

Your Pet's Needs


  I have a picky eater. How can I make sure my pet has variety?

After signing up, you'll have the options in your account to receive multiple recipes in each delivery for a flat $5 per order or to automatically rotate between recipes each delivery at no additional charge.

We also include a sample of Flavor Flakes in every first order, an irresistible blend of dried beef liver & bonito fish flakes that's great for picky eaters or pet's who just like a little something extra.

  How do I know that your food is appropriate for my pet's specific needs?

Every meal is pre-portioned using an algorithm developed by veterinarian and board-certified veterinary nutritionist, Dr. Justin Shmalberg, based on the most recent research in veterinary nutrition. We tailor for weight loss or weight gain goals and take into account your pet's age, weight, and activity level to determine their approximate metabolism and caloric needs.

But, as every pet is unique, please keep an eye on how they're doing and let us know if they experience any unwanted weight gain or loss. Our knowledgeable team is always happy to work with you to adjust your pet's portions.

  Are your meals appropriate for pet's with certain medical issues?

We don't currently offer prescription diets for dogs or cats, but our team is happy to discuss your pet's needs and work directly with Dr. Justin Shmalberg to see if NomNomNow might be the right fit. We always recommend consulting with your veterinarian as they have you pet's full medical history and best understand their specific needs.

  Why feed NomNomNow over another diet alternative?

  • Our recipes don't contain artificial preservatives, fillers, "meal" protein, or by-products which you'll typically find in kibble or canned foods.
  • Our ingredients are gently cooked to ensure maximum nutrient retention and reduce the risk of harmful bacteria (particularly for puppies, kittens, senior pets, or pets with a compromised immune system) associated with raw ingredients.
  • You'll see the health benefits a fresh food diet has to offer your pet—including a shinier coat, healthier skin, smaller stools, brighter eyes, more energy, and excitement for meal time!

  Can I cook fresh at home?

Unless you consult with a board-certified veterinary nutritionist, it's hard to know if your pet is getting the exact nutrients they need.

All our recipes are expert-formulated by veterinarian and board-certified veterinary nutritionist, Dr. Justin Shmalberg, to be perfectly balanced. No need for you to put in the extra time, effort, or research. Additionally, our individually-portioned meals help ensure you're always feeding the right amount without any guessing, scooping, or measuring.