Team & Press
Founded in 2015 and headquartered in the SF Bay Area, NomNomNow home
delivers dog meals made with the freshest, restaurant-quality
ingredients—all with the convenience of automatic reorder and free
shipping. NomNomNow meals are cooked weekly in the company’s local kitchen,
individually proportioned, tailored to meet the specific nutrition needs of
each dog, and ready to serve with no prep. Today, NomNomNow serves dogs across
48 contiguous states.
"The idea is preventative care: By feeding your dog a better diet free of fillers, you'll reduce vet bills down the road."
"If we’re so label-conscious about our own diets, what about our pets? Each NNN delivery is personalized, according to your dog's age, weight, and activity level, it's pre-portioned so nobody has to worry about how much gets fed, and it costs about the amount of a grande latte - for two meals a day."
"Just like humans, a dog’s got to eat. But canned glop with ingredients you can’t pronounce? Or crunchy dry kibble? Brothers Nate and Zach want their dogs Mim and Harlee to eat right, so why not yours?"
"You might be spending more money buying NomNomNow than you would a regular ol' can of wet dog food, but in the long run, you'll be saving yourself a helluva lot of money in unnecessary vet bills."
"...it’s really taking the approach of long-term health for my dog. And if I’m able to feed my dog well, then that’s going to translate to fewer vet bills down the road,” Phillips said."
The NomNomNow story
The story begins with a pair of mini Australian Shepherds named Harlee & Mim and a handful of dog lovers in San Francisco.
In February 2013 what would become the founding family team of NomNomNow went to casually look at puppies. Alex, Zach & Nate all grew up with dogs but hadn’t had them for decades as college and career got in the way. As all dog owners know, looking at puppies is not a casual activity as they’re liable to steal your heart! Naturally the group fell in love at first sight, and adopted half-sisters Mim & Harlee.
Adopting the girls now meant searching for dog food, and the team was surprised to see how little had changed in the dog food space since the 1980s: most dog food was still kibble or canned, filled with unpronounceable ingredients and industrial filler - the dog equivalent of microwaveable dinners. Surely there had to be a better solution. Just as we’ve learned about how important real, fresh food is to people, the same must be true for dogs.
Beginning in late 2014 the team began experimenting with cooking and delivering fresh food for friends and family. Cooking fresh took on added urgency as Harlee developed health issues related to a compromised immune system, and her vet recommended a fully fresh diet. As Harlee’s health improved and rave reviews about the food and service came in, Nate, Zach & Alex decided that the missing piece in the process was an expert nutritionist who could formulate the best possible recipes.
Enter Dr. Justin Shmalberg, a clinician and professor at the University of Florida’s Small Animal Hospital and one of the world’s leading experts on cutting-edge dog nutrition. Dr. Shmalberg is a core member of the NomNomNow team and has personally formulated each of our recipes to ensure that our customers receive the best possible food for their dogs. All of our recipes are made fresh weekly with restaurant quality ingredients, gently cooked for safety and digestibility, and our service is centered around providing the friendliest, most convenient experience possible for our customers.
We’d love for you to give us a try and join the fresh food revolution. After all, we eat fresh, why shouldn’t our dogs?