Nom Nom backed by Veterinary science
Food
Feed the best
All dietary ingredients and supplements come from top-tier suppliers.
Prepared by us
We own and operate our own facilities in CA and TN. No third-party outsourcing of responsibility.
Meets AAFCO standards
All Nom Nom meals are formulated to meet AAFCO standards. More information can be found here.
Vet nutritionist formulated
Our recipes are backed by science and formulated by top Board Certified Veterinary Nutritionists.
Science
Science-based calorie algorithm
Caloric calculations portion meals based on client inputs. No overestimating like many other pet foods.
Industry leading nutrient testing
We conduct full panel testing of all nutrients - uncommon across the industry.
Learn and publish
We aggregate data about pets on fresh food, set up clinical trials, and plan to publish in leading veterinary journals.
Work with veterinarians
We value veterinary feedback and provide objective information to pet owners.
Process
Monitor client inputs
We review health conditions and allergies provided by clients, escalate to Dr. Shmalberg, and refer back to the vet if necessary.
Maintain freshness
Meals are individually portioned, vacuum sealed and delivered with insulated liners and ice packs.
Adapt to changes
Clients can rotate recipes, change activity and update pet weight. Meal sizes automatically adjust accordingly.
Stay informed
We make it easy for clients to share nutrient information with their vets, and we inform clients with science-based articles on leading nutrition trends.
People
Dr. Justin Shmalberg
Our Chief Scientific and Medical Officer and leading board certified veterinary nutritionist since Nom Nom was founded in 2015. He's a faculty member at a leading veterinary college and a frequent lecturer and writer on veterinary topics inclusive of fresh pet foods, veterinary rehabilitation, and integrative medicine.
Co-founders
Startup and technology veterans committed to pet nutrition, product innovation and making it easy for pet owners to do the best thing for their pets.
Account managers
Trained to provide objective information for pet owners and look after the needs of pets.
Macronutrient profiles
Recipes for dogs
| Units * | Chicken | Beef | Turkey | Pork | |
|---|---|---|---|---|---|
| Protein | g | 92 | 105 | 95 | 90 |
| Fat | g | 58 | 50 | 48 | 48 |
| Carbohydrate | g | 53 | 59 | 74 | 79 |
| Fiber | g | 7 | 6 | 2 | 5 |
| Ash | g | 15 | 13 | 18 | 27 |
| Calcium | g | 3.2 | 3.6 | 4.1 | 3.6 |
| Phosphorus | g | 2.5 | 2.8 | 3 | 2.9 |
| Potassium | g | 3 | 2.2 | 2.3 | 2.3 |
| Sodium | g | 1.3 | 1.5 | 1.9 | 2.1 |
| Magnesium | mg | 250 | 160 | 240 | 170 |
| Iron | mg | 32 | 37 | 53 | 23 |
| Zinc | mg | 32 | 51 | 67 | 25 |
| Copper | mg | 4.5 | 5 | 7.6 | 4.3 |
| Manganese | mg | 3.2 | 3 | 6 | 2 |
| Iodine | ug | 474 | 330 | 630 | 575 |
| Selenium | ug | 134 | 96 | 144 | 120 |
| Arginine | g | 7 | 4.5 | 6 | 4.1 |
| Cystine | g | 1.1 | 0.9 | 1.1 | 0.7 |
| Histidine | g | 2.1 | 2.1 | 2.4 | 2.4 |
| Isoleucine | g | 4.9 | 2.5 | 3.9 | 2.9 |
| Leucine | g | 8.8 | 5.0 | 7 | 4.9 |
| Lysine | g | 9.4 | 5.1 | 7 | 5.3 |
| Methionine | g | 2.9 | 2.1 | 2.5 | 1.6 |
| Phenylalanine | g | 4.2 | 2.9 | 3.6 | 2.7 |
| Threonine | g | 4.9 | 2.6 | 3.9 | 2.7 |
| Tyrosine | g | 3.9 | 2.5 | 3.1 | 2.6 |
| Tryptophan | g | 1.2 | 0.7 | 1 | 0.8 |
| Valine | g | 5.1 | 3.0 | 4.2 | 3.2 |
| ALA | g | 2.3 | 0.4 | 0.5 | 1.2 |
| EPA | mg | 310 | 250 | 70 | 370 |
| DHA | mg | 230 | 250 | 70 | 170 |
| Vitamin A | IU | 33500 | 9100 | 12010 | 1300 |
| Vitamin B1 | mg | 10.4 | 15.7 | 9.4 | 10.1 |
| Vitamin B2 | mg | 10.5 | 11 | 10 | 10.1 |
| Vitamin B3 | mg | 68.1 | 17.1 | 23.7 | 25.1 |
| Vitamin B5 | mg | 5.2 | 8.9 | 6.3 | 7.2 |
| Vitamin B6 | mg | 12.2 | 1.9 | 1.9 | 2.6 |
| Vitamin B12 | ug | 126 | 130 | 49 | 46 |
| Choline | mg | 790 | 850 | 685 | 602 |
| Folic acid | ug | 233 | 160 | 105 | 103 |
| Vitamin D | IU | 305 | 180 | 345 | 264 |
| Vitamin E | IU | 166 | 24 | 47 | 49 |
| Taurine | mg | 1000 | 1000 | 1000 | 1000 |
