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Nom Nom backed by Veterinary science

Food

Feed the best

All dietary ingredients and supplements come from top-tier suppliers.

Prepared by us

We own and operate our own facilities in CA and TN. No third-party outsourcing of responsibility.

Meets AAFCO standards

All Nom Nom meals are formulated to meet AAFCO standards. More information can be found here.

Vet nutritionist formulated

Our recipes are backed by science and formulated by top Board Certified Veterinary Nutritionists.

Science

Science-based calorie algorithm

Caloric calculations portion meals based on client inputs. No overestimating like many other pet foods.

Industry leading nutrient testing

We conduct full panel testing of all nutrients - uncommon across the industry.

Learn and publish

We aggregate data about pets on fresh food, set up clinical trials, and plan to publish in leading veterinary journals.

Work with veterinarians

We value veterinary feedback and provide objective information to pet owners.

Process

Monitor client inputs

We review health conditions and allergies provided by clients, escalate to Dr. Shmalberg, and refer back to the vet if necessary.

Maintain freshness

Meals are individually portioned, vacuum sealed and delivered with insulated liners and ice packs.

Adapt to changes

Clients can rotate recipes, change activity and update pet weight. Meal sizes automatically adjust accordingly.

Stay informed

We make it easy for clients to share nutrient information with their vets, and we inform clients with science-based articles on leading nutrition trends.

People

Dr. Justin Shmalberg

Our Chief Scientific and Medical Officer and leading board certified veterinary nutritionist since Nom Nom was founded in 2015. He's a faculty member at a leading veterinary college and a frequent lecturer and writer on veterinary topics inclusive of fresh pet foods, veterinary rehabilitation, and integrative medicine.

Co-founders

Startup and technology veterans committed to pet nutrition, product innovation and making it easy for pet owners to do the best thing for their pets.

Account managers

Trained to provide objective information for pet owners and look after the needs of pets.

Macronutrient profiles

Recipes for dogs

Units * Chicken Beef Turkey Pork
Protein g 92 105 95 90
Fat g 58 50 48 48
Carbohydrate g 53 59 74 79
Fiber g 7 6 2 5
Ash g 15 13 18 27
Calcium g 3.2 3.6 4.1 3.6
Phosphorus g 2.5 2.8 3 2.9
Potassium g 3 2.2 2.3 2.3
Sodium g 1.3 1.5 1.9 2.1
Magnesium mg 250 160 240 170
Iron mg 32 37 53 23
Zinc mg 32 51 67 25
Copper mg 4.5 5 7.6 4.3
Manganese mg 3.2 3 6 2
Iodine ug 474 330 630 575
Selenium ug 134 96 144 120
Arginine g 7 4.5 6 4.1
Cystine g 1.1 0.9 1.1 0.7
Histidine g 2.1 2.1 2.4 2.4
Isoleucine g 4.9 2.5 3.9 2.9
Leucine g 8.8 5.0 7 4.9
Lysine g 9.4 5.1 7 5.3
Methionine g 2.9 2.1 2.5 1.6
Phenylalanine g 4.2 2.9 3.6 2.7
Threonine g 4.9 2.6 3.9 2.7
Tyrosine g 3.9 2.5 3.1 2.6
Tryptophan g 1.2 0.7 1 0.8
Valine g 5.1 3.0 4.2 3.2
ALA g 2.3 0.4 0.5 1.2
EPA mg 310 250 70 370
DHA mg 230 250 70 170
Vitamin A IU 33500 9100 12010 1300
Vitamin B1 mg 10.4 15.7 9.4 10.1
Vitamin B2 mg 10.5 11 10 10.1
Vitamin B3 mg 68.1 17.1 23.7 25.1
Vitamin B5 mg 5.2 8.9 6.3 7.2
Vitamin B6 mg 12.2 1.9 1.9 2.6
Vitamin B12 ug 126 130 49 46
Choline mg 790 850 685 602
Folic acid ug 233 160 105 103
Vitamin D IU 305 180 345 264
Vitamin E IU 166 24 47 49
Taurine mg 1000 1000 1000 1000
* All unit values listed are per 1000 kcal. If you have questions or want more info, email us.