Determining Dog Food Portion Size
Video: Dr. Justin Shmalberg, DVM
Created by Dr. Shmalberg, fresh dog food, individually portioned and delivered to your door.
To perfectly portion every one of your dog's meals, we carefully calculate calories using the individualized data that you provide, including weight, activity, and age. Beyond that, past diet history and specific breed conditions are pulled together using the latest veterinary information to determine how many calories are optimal to maintain your dog's ideal weight.
In contrast, many other dog food manufacturers have to make assumptions when mass producing large volumes of dog food. The assumption is that owners typically overfeed their pet (and will subsequently seek vet advice when encountering resulting issues). The consequence is that many of the nutrition labels used across the industry may be far overinflated and could contribute, in the long term, to obesity and a host of health consequences for your dog.
By perfectly portioning every meal, NomNomNow ensures that you know exactly how much your dog should be eating, and are able to carefully track weight gains or losses over time. With no scooping ever required, you can say goodbye to guesswork.
Calories are carefully calculated using individualized data that you as the pet parent provide, so, for instance, on a basic level, this would include things that everyone is familiar with: activity, weight, overall age, and (to some degree) health status as well. Beyond that, there is a use of any of the additional information in that we collect; whether that is past dietary history, specific breed, or condition, all of those things are pulled together using the latest information, both scientific and the information provided by the other pet parents, to determine how many calories are optimal to maintain a healthy and ideal weight.
This is in contrast to many other pet manufacturers who, when producing a large volume of diet, have to make some assumptions, and the assumption unfortunately and typically is that parents should overfeed rather than underfeed because they really are concerned that a pet would lose weight on their food. The consequence, however, is that many of the labels that are used across the industry may be far overinflated, and that could contribute in the long term if not adjusted to obesity and the host of health consequences that come with an overweight dog.