Why aren't fresh diets more common?
A fresh diet requires someone to invest the time and labor in preparing a balanced, veterinary-formulated recipe, and then actually cook every meal. Most owners don't have the time or knowledge to do this, and rely on the convenience of dog foods such as kibble or wet foods that can be easily picked up at a pet store (or delivered), and then served with no additional steps needed.
Fortunately, it is now possible to have fresh food for dogs delivered, making it even more convenient to serve the healthiest fresh diet possible. This means the team at NomNomNow invests the time and labor into crafting these fresh diets and preparing them every week, so that you don't have to. Hopefully, fresh diets for dogs can replace the compromise on nutrition of the past.