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What to expect during the first week

Dogs tend to get very excited about starting a fresh diet, so a little begging-for-more is to be expected. Keep in mind though that every NomNomNow meal is perfectly portioned, and we want the transition to be easy on their stomachs. Please stick to the transition plan, and know that they only want more because of the delicious flavor. It doesn't mean that your dog is still hungry, or is not getting enough nutrients.

In the short term, as the bacteria within your dog's digestive system adapts to these different nutrients and ingredients, it may cause a loosening of the stool for the first week. This is perfectly normal, and nothing to be alarmed about.