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Differences between fresh and frozen

Fresh dog food diets are ready to be served right away, unlike frozen diets which can last for extended periods of time. Freezing can preserve a variety of nutrients, but even when frozen, there are some unhealthy changes that may happen to the food, including freezer burn, changes in ingredients that affect how your dog receives the diet, and changes to healthy fats. The changes are slow, but oxidization over time takes a toll.

The approach of a fresh dog food diet is that we're feeding the nutrients and ingredients right away to give optimal concentrations, rather than storing them for extended amounts of time as unknown changes occur within the food. Your dogs will be the judge and jury though - you can certainly expect them to be more enticed with fresh food in terms of flavor alone, though you will know the true nutritional value!