Fresh food for dogs - NomNomNow

Learn from the expert

Facts about dog nutrition and the benefits of fresh dog food.

"Through a journey of innovation, we hope to find ways to tailor and customize nutrition to contribute to longevity and wellness so that everyone can enjoy their pet as long as possible."
- Dr. Justin Shmalberg

With years of experience formulating healthy, fresh, home-cooked diets for dogs across the country, Dr. Shmalberg is a practicing vet and clinical assistant professor of integrative veterinary medicine at the University of Florida. He has published numerous scientific papers in veterinary medicine, frequently lectures on nutritional topics to veterinarians and dog owners, and is one of less than 100 board-certified specialists in small animal clinical nutrition in the country.

Dr. Shmalberg guides NomNomNow in all recipe formulation, and advises on pet nutrition to make sure we deliver the absolute best to the dogs we serve.

How a fresh diet supports your dog's health

Feeding your dog fresh, gently-cooked food can promote health and wellness. Because the food is free of preservatives, fillers, and never frozen, your dog's body will be able to use more of what they eat - putting the healthy nutrients, like vitamins, minerals, proteins, and carbs to good use. Some benefits include:

More energy

Dogs consuming fresh food made with real ingredients have more readily available energy from food. This is because fresh diets are more digestible, and therefore more of the food is absorbed for energy.

Stronger immune system

Our fresh dog food is rich in good vitamins like A and C, as well as zinc. According to Dr. Shmalberg, these all can help a dog's immune system stay strong and healthy, keeping them well. Our #nommers even say that their fresh dog food diets have helped reduce vet bills.

Shiny coat. Healthy skin. Bright eyes.

NomNomNow's fresh food for dogs is rich in vitamins, minerals, and nutrients known to promote a healthy coat and skin (zinc, B vitamins, and fatty acids from ingredients such as fish oil), as well as healthier eyes (vitamin A). Many of our customers report these as the first changes once on a fresh diet.

Less waste

NomNomNow does not add fiber beyond that which is helpful for health, like many other dog food manufacturers. Every ingredient in our fresh dog food is intended to contribute essential nutrients that your dog needs. This means less waste, and fewer poop bags!