"Through a journey of innovation, we hope to find ways to tailor and customize nutrition to
contribute to longevity and wellness so that everyone can enjoy their pet as long as possible."
- Dr. Justin Shmalberg
With years of experience formulating healthy, fresh, home-cooked diets
for pets across the country, Dr. Shmalberg is a practicing vet and
clinical associate professor of integrative veterinary medicine at a
leading college. He has published
numerous scientific papers in veterinary medicine, frequently lectures
on nutritional topics to veterinarians and pet owners, and is one of less
than 100 board-certified specialists in small animal clinical nutrition
in the country.
Dr. Shmalberg guides NomNomNow in all recipe formulation, and advises on
pet nutrition to make sure we deliver the absolute best to the pets we
How a fresh diet supports your pet's health
Feeding your pet fresh, gently-cooked food can promote health and wellness.
Because the food is free of preservatives, fillers, and never frozen, your
cat or dog's body will be able to use more of what they eat - putting the
healthy nutrients, like vitamins, minerals, proteins, and carbs to good use.
Some benefits include:
Pets consuming fresh food made with real ingredients have more readily
available energy from food. This is because fresh diets are more digestible,
and therefore more of the food is absorbed for energy.
Stronger immune system
Our fresh pet food is rich in good vitamins like A and C, as well as zinc.
According to Dr. Shmalberg, these all can help an animal's immune system stay
strong and healthy, keeping them well. Our #nommers even say that their
fresh pet food diets have helped reduce vet bills.
Shiny coat. Healthy skin. Bright eyes.
NomNomNow's fresh food for dogs and cats is rich in vitamins, minerals, and
nutrients known to promote a healthy coat and skin (zinc, B vitamins, and
fatty acids from ingredients such as fish oil), as well as healthier eyes
(vitamin A). Many of our customers report these as the first changes once on a
NomNomNow does not add fiber beyond that which is helpful for health, like
many other pet food manufacturers. Every ingredient in our fresh pet food is
intended to contribute essential nutrients that your dog or cat needs. This
means less waste, and fewer poop bags or time cleaning the litter tray!