"Through a journey of innovation, we hope to find ways to tailor and customize nutrition to
contribute to longevity and wellness so that everyone can enjoy their pet as long as possible."
- Dr. Justin Shmalberg
With years of experience formulating healthy, fresh, home-cooked diets
for dogs across the country, Dr. Shmalberg is a practicing vet and
clinical assistant professor of integrative
veterinary medicine at the University of Florida. He has published
numerous scientific papers in veterinary medicine, frequently lectures
on nutritional topics to veterinarians and dog owners, and is one of less
than 100 board-certified specialists in small animal clinical nutrition
in the country.
Dr. Shmalberg guides NomNomNow in all recipe formulation, and advises on
pet nutrition to make sure we deliver the absolute best to the dogs we
How a fresh diet supports your dog's health
Feeding your dog fresh, gently-cooked food can promote health and wellness.
Because the food is free of preservatives, fillers, and never frozen, your
dog's body will be able to use more of what they eat - putting the healthy
nutrients, like vitamins, minerals, proteins, and carbs to good use. Some
Dogs consuming fresh food made with real ingredients have more readily
available energy from food. This is because fresh diets are more digestible,
and therefore more of the food is absorbed for energy.
Stronger immune system
Our fresh dog food is rich in good vitamins like A and C, as well as zinc.
According to Dr. Shmalberg, these all can help a dog's immune system stay
strong and healthy, keeping them well. Our #nommers even say that their
fresh dog food diets have helped reduce vet bills.
Shiny coat. Healthy skin. Bright eyes.
NomNomNow's fresh food for dogs is rich in vitamins, minerals, and nutrients
known to promote a healthy coat and skin (zinc, B vitamins, and fatty acids
from ingredients such as fish oil), as well as healthier eyes (vitamin A).
Many of our customers report these as the first changes once on a fresh diet.
NomNomNow does not add fiber beyond that which is helpful for health, like
many other dog food manufacturers. Every ingredient in our fresh dog food is
intended to contribute essential nutrients that your dog needs. This means
less waste, and fewer poop bags!