Once upon a time, a small collective of pet enthusiasts made a commitment to improve the health of dogs and cats everywhere. They set out to provide the very best in nutrition and formulated breakthrough recipes with the help of some friends — a leading board certified veterinary nutritionist and a team of PhDs — all dedicated full-time to furthering the science of pet health. Today, the founders still control every aspect of the process. Because it’s the right thing to do.
Every Nom Nom meal is made in a Nom Nom kitchen that only makes Nom Nom. We prepare our own food, so we know if Dre or Heather mixed your mash. We pack in our own buildings, so we know you’re getting exactly what you ordered. We answer our own phones, so we can ask how LuciPurr and Rowdy are.
We carefully source each and every ingredient that goes into our meals based on three principles. First — you guessed it — is nutrition. We use only restaurant-quality USDA-grade A proteins and vegetables. (Because if we won’t eat it, we wouldn’t expect Bella to either.) Secondly, all of our ingredients come from trusted and reliable U.S. growers and suppliers. Finally, whenever possible, our food is sustainably-sourced and we work hard to ensure zero food waste in our facilities.
We “gently cooked” each ingredient individually so that we’re not cooking the health out — no high temp vats, no extrusion. Because we’re meticulous about following unique FDA recommended temperatures, we’re able to ensure that all vital nutrients are sealed in and the food is highly digestible.
Once cooked, each ingredient is mixed with precision in small batches, keeping our meals perfectly balanced and complete.
Our meals are pre-portioned by a one-of-a-kind machine down to the calorie. (We know no one else has one because it didn't exist before we had it designed just for us.) So all you have to do is open the pack, pour and serve. No mess, no measuring, no worries of over- or under-serving your pet’s dietary needs.
We have a box guy and his name is Matt. He, along with the rest of our operations team, have worked tirelessly to make sure your pets get fresh, cold food with as little impact to our earth as possible. Food arrives safely to your doorstep, ready to serve, in fully-recyclable packaging. Even the insulated packing material can go in a curbside container.
What started with food has evolved into so much more. We’re creating the largest library of pet microbiome data and research in the world. We’re supporting our community by hiring from diverse and marginalized populations. We’re setting new pet parents up for success through our adoption program and with our articles and guides. And we’re expanding our focus beyond the bowl — using a holistic nutrition-first approach to pet health — with the launch of Nom Nom Plus.