What Is NomNomNutrient Mix?

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Video: Dr. Justin Shmalberg, DVM


Our nutrient mix is a proprietary formula developed by board-certified veterinary nutritionist, Dr. Justin Shmalberg.

Fresh Dog Food Recipes


The NomNomNutrient Mix is what differentiates your average home-cooked dog food from a veterinary-formulated recipe, and helps us provide your dog with the highest quality nutrition.

Dr. Shmalberg carefully designed for the nutrient composition of ingredients in each recipe, as well as for the different life stages of your dog. These nutrients are the same as those found naturally in foods. There are no artificial forms of vitamins and minerals added. The nutrients help ensure optimal nutrition with each dog food recipe and account for any natural variation that occurs within foods to guarantee that your dog will receive a balanced meal - every time.

Here is a breakdown of each ingredient and why it's included as an essential part of your pet's recipe: 


Video Transcription:

The nutrient blend and mixture in the NomNomNow formulas has been carefully designed by individually looking at both the nutrient composition of the ingredients that go in the diet as well as the individualized needs of different pets at different life stages. These carefully selected nutrients are the same nutrients that are found naturally within foodstuffs, so there are no artificial forms of vitamins and minerals that are added in there.

The body recognizes them completely as these essential nutrients that are an important part of health. They are placed in there to make sure that we are providing the optimal nutrition and to account for any natural variation within foods, again, in order to promote the best health possible and really tailor the experience and the diet to the individual pet.


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